Emailing is a crucial part of every business that delivers its services both in the online and physical world as this is the fastest way of communication. Even though it seemed like email was going to die, everything changed once the developers started working with the internet marketers who wanted to have useful tools for analysis.
For example, Whatagraph for email analytics is one of the best and latest tools that everyone uses. But why? What advantages does the email analytics offer?
Measuring of delivered messages
One of the crucial things for every email campaign expert is to know the number of messages that are delivered. These people may send more than 1,000 emails per day, through the automated tools of course, but it is more than valuable to them when they know the exact number of messages that were delivered.
The SMTP error codes may arise for unexplained reasons, which can have an impact on the clients who are expecting the mail, for example. Being able to know what messages were not sent allows email senders to identify the quality of their email system and look for improvements.
Seeing opens and clicks
Knowing the number of people that are interested in your story is highly valuable information and email marketers are dying for this data. You know that feeling when you receive an email and you just don’t open it and delete it immediately?
Well, that is exactly what email experts want to know. The “opens” term denotes the number of people that actually opens the email, while “clicks” designates the number of people who clicked on the link within the email. This piece of information allows you to understand how your email system is efficient which means you can identify the problems and gaps that need to be bridged.
Hard bounces are emails that, for some unexplained reason, were rejected by the mail server once these arrived there. The most common cause of this problem is when the email address of the recipient is invalid.
Either the domain name does not exist or the email is not active. In any case, tracking the hard bounces allows you to take the right action with the goal of meeting the highest expected performances in terms of email marketing. As soon as it is rejected, you can send out another one to cover it.
One of the biggest pros of email analytics is spam complaint measurement. Spam is any type of email message that contains inappropriate, irrelevant or not-interesting topics or subjects. When you send out emails, there is a chance that some of your recipients will mark it as spam, especially if they have no interest in your product/service. Generally speaking, the lower spam complaint rate is, the better results your emails will bring. If you receive a lot of spam complaints, it means you need to work on your email content and strategy.