Every website needs a thorough planning and good marketing that will boost its visibility on search engines and bring new customers. marijuana seo is an extensive field of work where you need to offer your clients something that will convince them to trust you as the competition is probably strong and hard to beat.
Still, it is not impossible to outrank some websites. You just have to know where to start from and what to do.
The loading time of the website is crucial for success
The first thing you want to ensure to your users is the speed of the website. No one wants to use a website that takes forever to load, especially if they want to buy something online. This affects the overall user experience and everyone will simply leave to another site that offers greater speed.
The overall speed may be affected by the hosting server, too many plugins, or excessive CSS and JS files that can drop down the speed of loading significantly. So, before you move to the other tip, make sure that your website has an optimal loading time, to ensure that users stay on your website and eventually make some sort of profit.
Update the content regularly by adding posts
Like any other industry, the cannabis industry has updates and new things that happen. As someone who represents himself as a cannabis expert, you need to know what is going on in the niche.
If possible, publish a new post every 5 days. But do not just publish some gibberish content, but a rather relevant, truthful and engaging content that offers information that might be useful to someone. After the regular publishing becomes your routine, the next step is to make the funnel to collect the potential customers. This is especially important if you plan to start an e-commerce store.
Be present on social media all the time
Social media platforms are an important part of the digital world and any company in the world has its social messenger. You can promote your products, write compelling stories and share the latest news from the cannabis industry.
You can choose Instagram, Facebook or Twitter, but make sure to read the terms and conditions, since your business contains the controlled substance called cannabis. If you can, engage in the discussions with your readers and mention other related businesses and names in your posts to attract additional attention.
Get the advertisement on the related channels and networks
Leafly, Mantis, WeedMaps and RollItUp are some of the cannabis networks where you can share the tips, knowledge and useful information with the community. Not only can you get the advertisement (since Facebook and Google AdWords do not accept any drug-related campaigns), but you can also get the partnerships that can elevate your business and improve the overall performance.
This way, you will get free traffic and in return, you can generate potential profit. Therefore, you may start contacting the authoritative websites in your niche to ask them for help!