Traditional marketing relies mainly on traditional marketing media such as Print and TV while digital marketing depends on digital media such as mobile and the Internet. Below are six key distinctions between the Internet and traditional marketing
Outreach: Digital marketing has a large coverage range giving you access to an expansive global market at once. Traditional marketing is limited to local market strongholds.
Customization: You can make some changes on your marketing campaigns and messages before broadcasting them. The changes can be done in real-time when the promotion is live. Traditional marketing techniques don’t support real-time campaign customization.
Measurement: In digital marketing, campaigns can be maneuvered and measured in real-time. In traditional marketing, however, the measurements and metrics are based on sample sizes and approximations that often skew perception from reality.
Customer interaction: In traditional marketing, customers come face to face with the marketing team as seen on road shows. In digital marketing, the clients are remote where the personal meeting is impossible.
Speed: The amount of time spent in preparing digital marketing campaigns is short. The responsive time taken by potential customers to engage them is short as well.
Channel interaction: In digital marketing, you can easily switch channels of promotion or merge them together with ease, unlike traditional marketing which is inflexible.