Facebook is the top global social network, with over 1.59 billion users. It has the largest demographics compared to any social network. Facebook introduced sponsored ads concept which is among other factors such as demographic diversity making it a highly excellent internet marketing social media outlet. In addition, it is stunningly easy to manage your ads on Facebook. The buyer targeting concept is fantastic. More
Social Media Marketing
The first step in successfully promoting your business online is, of course, creating an appropriate website. It is expected from the website to accurately reflect the nature of your work (proper design) and that it is easy to use, or that visitors to your site can easily find out what they visited the site. Also, today, when surfing the Internet more and more on tablets and mobile phones, it is extremely important that you have a site that is adapted to these devices. Responsive web design is an expert name for sites that are adapted to all screen sizes (desktop and laptops, tablets and mobile phones). From almost on mobile phones and tablets, Google searches for sites that are adapted to these devices in their browser.
Just creating a website is not enough, even if it was the best site in the world. What is worth to you a site that nobody has heard and nobody visits. So the next step is to promote the site. Since in this text we are talking about internet marketing, I will focus on promoting the site via the Internet – advertising on the Internet.
There are several channels to promote your website online, and I’ll share them in three main categories: SEO, Google Ads, and social networks.
SEO (Search Engine Optimization)
This is called search engine optimization in Google (Google, Yahoo, Bing …) and it works on the site and off-site with the goal of positioning your site as good as possible in Google search for relevant keywords.
Since Google is by far the most popular search engine with us, Google Advertising is a great way to promote the site. In a nutshell, Google ads let you instantly position yourself in Google Search, but in return, you pay Google for each click. So, you choose the preferred keywords and bid on them. Based on your bid, your search query for that keyword is determined, and you create the ad text that will appear in search. Text ads are very similar to classic Google search results. The advantage of Google ads with regard to SEO is that you are instantly positioning yourself well.
While the previous two online promotion methods are focused on showing your site when someone searches for relevant queries, promotion through social networks is (mainly) focused on so-called branding, that is, to creating consumer awareness about your presence. Promotion via Facebook is done using Facebook ads or fan page guides. Keeping the Facebook fan page can be extremely useful for some jobs, and apart from attracting an interested population, it is a great tool for communicating with users, market research and getting feedback.
All three of the above methods are significant in their own way. Each one can give results, and they work best when combined and create a synergistic effect. Of course, this is just the tip of the iceberg, but it’s enough to understand how the promotion works online.
The trend that rules the world longer than it seems to us at first seems to be social networks and the global use of them. They are no longer just the “tool” we use to see what friends and relatives do we do from our college colleagues or to find people we have not seen for a long time.
They are there to find a recipe for cooking, they are here to buy shoes, pet, find a roommate, fall in love, express dissatisfaction, congratulate the birthday … Every our search on Google on average, as a third result, makes it public on the most popular social network – not I do not even have to name her name. So, we don’t have to love them, we don’t have to have a profile on any of them, but we can not ignore them.
Social media manager – a person paid to hang out on the Internet
The social network trend at one time became so strong that every big company had to descend to an ordinary citizen by eating out his habits, entering his free time, his social sector, allowing him to ask her a question and even I am surprised by the adequate answer to this question, of course not from a company, but from a well-paid expert to do the job.
Why did social networks become so important?
Worldwide companies quickly realized the benefit they could have for this kind of marketing. This is not just marketing that has a large number of recipients, but it is also very rational marketing, the way in which we can get enough with minimal investments. Every advertisement, poster, a newspaper in business, etc. By dividing your social networks, you will be faster to see it globally than in any other way.
Of course, there is a way to do this. Today, everyone can declare a professional social media manager on a facebook, born to cherish status, communicate with consumers, etc., but it is not enough to love the Internet and know how to use his services. Internet marketing is left to experts because only in this way gives the right results that every company will be satisfied with.
Social Media Manager – is that Serious profession?
The job of a social network manager is much more complex than it looks, especially if it’s done seriously. It is a job that requires a lot of dedication, good organization, long distance planning and high-level compliance. It’s not just sharing several statuses during the day or answering several messages in the inbox. It’s a platform where you constantly have the audience you have to listen to, it occasionally applauds, and rarely shouts: “Booo!”, and that should never.
This audience is the one who will share your posts on their profiles if they make them interesting, and in this way, you increase the number of followers, and you will not be asked for anything in return. Think about when you rent a person who will lead pages of your company.