Internet Marketing

How to research for internet marketing

Step 1: Identify your target audience

Before conducting research on any aspect of digital marketing, business owners need to have knowledge of who they are trying to reach out. For instance, you can decide to narrow your research to few existing clients instead of targeting the entire public. In this step, it is important to keep into the consideration such aspects as the audience’s brand loyalty, perception, and even location. Researching the correct audience is easier, cheap and helps in realizing previously outlined objectives. More

Social media outlets for internet marketing

Kate Rogers | Internet Marketing, Social Media Marketing |

Facebook

Facebook is the top global social network, with over 1.59 billion users. It has the largest demographics compared to any social network. Facebook introduced sponsored ads concept which is among other factors such as demographic diversity making it a highly excellent internet marketing social media outlet. In addition, it is stunningly easy to manage your ads on Facebook. The buyer targeting concept is fantastic. More

Here Is What You Need To Know About Hiring Right Contractor Marketing Agency

Kate Rogers | Internet Marketing | Agency

If you are running an online business and you cannot handle everything on your own, it is a good practice to hire a Contractor Marketing agency that will do the marketing for you. Of course, if you are an SEO expert, then you probably wouldn’t need that, but assuming you have no extensive knowledge of this, we think that this article could help you in finding the right contractor marketing agency.

We will define three things you need to do to make sure you get the best agency you can get. These three simple steps can make the entire process easier and more efficient.

Define your goals

First of all and before anything else, you must have defined goals. An agency will do anything you ask but if you do not ask for anything, they will do what they think is good, regarding your position and status.

Woman Working Online — Marketing Expert Working On Laptop

For this reason, and to get the best out of the agency, you should define the goals of your business. Considering the fact that you will invest money into the performance of your business, it wouldn’t be good not to have some specific goals you wish to pursue. Of course, the price may be a bit higher than you expect, but do know that you need to invest money to make a profit.

Find the right agency

The next thing is to check several agencies before you decide to give a shot as the goal is to find the best one for the price you are ready to pay. The golden rule is to hire a specific agency that deals with specific problems.

If you have a hardware store and you want to go with the agency that does not have the specific proficiency, you might end up with average service. Instead, find the relevant company that is specialized in a certain field/subject. This is a much better decision when it comes to the cost-service ratio. Tackling the job like this requires a lot of experience and knowledge, so make sure you go with the recognized agency that has a huge portfolio of its works.

Ask for the price in advance

As you know, the SEO agencies do charge a lot of money for their services, but that sometimes can be unjustified as they tend to charge the additional costs and services you did not ask for. Make sure to see this in advance.

If the price is not presented on the agency’s webpage, you might want to check the price prior to any deals and agreements. The reason for this is that some agencies present you with one price and then attach a couple of more things to the service you asked for. The final result is a high bill you need to pay. The best thing to do to avoid such situations is to check the price before you decide to hire as you do not want to get ripped off.

Email Analytics And Its Advantages: What Does It Offer?

Kate Rogers | Internet Marketing | Clicks

Emailing is a crucial part of every business that delivers its services both in the online and physical world as this is the fastest way of communication. Even though it seemed like email was going to die, everything changed once the developers started working with the internet marketers who wanted to have useful tools for analysis.

For example, Whatagraph for email analytics is one of the best and latest tools that everyone uses. But why? What advantages does the email analytics offer?

Measuring of delivered messages

One of the crucial things for every email campaign expert is to know the number of messages that are delivered. These people may send more than 1,000 emails per day, through the automated tools of course, but it is more than valuable to them when they know the exact number of messages that were delivered.

Email Marketing Strategy — Email Marketing Advantages

The SMTP error codes may arise for unexplained reasons, which can have an impact on the clients who are expecting the mail, for example. Being able to know what messages were not sent allows email senders to identify the quality of their email system and look for improvements.

Seeing opens and clicks

Knowing the number of people that are interested in your story is highly valuable information and email marketers are dying for this data. You know that feeling when you receive an email and you just don’t open it and delete it immediately?

Well, that is exactly what email experts want to know. The “opens” term denotes the number of people that actually opens the email, while “clicks” designates the number of people who clicked on the link within the email. This piece of information allows you to understand how your email system is efficient which means you can identify the problems and gaps that need to be bridged.

Hard bounces

Hard bounces are emails that, for some unexplained reason, were rejected by the mail server once these arrived there. The most common cause of this problem is when the email address of the recipient is invalid.

Receiving Email On Phone — New Email Received And Checking Inbox

Either the domain name does not exist or the email is not active. In any case, tracking the hard bounces allows you to take the right action with the goal of meeting the highest expected performances in terms of email marketing. As soon as it is rejected, you can send out another one to cover it.

Spam complaints

One of the biggest pros of email analytics is spam complaint measurement. Spam is any type of email message that contains inappropriate, irrelevant or not-interesting topics or subjects. When you send out emails, there is a chance that some of your recipients will mark it as spam, especially if they have no interest in your product/service. Generally speaking, the lower spam complaint rate is, the better results your emails will bring. If you receive a lot of spam complaints, it means you need to work on your email content and strategy.

Making A Success With Your Cannabis Website – Here Is How

Kate Rogers | Internet Marketing | Cannabis Website

Every website needs a thorough planning and good marketing that will boost its visibility on search engines and bring new customers. marijuana seo is an extensive field of work where you need to offer your clients something that will convince them to trust you as the competition is probably strong and hard to beat.

Still, it is not impossible to outrank some websites. You just have to know where to start from and what to do.

The loading time of the website is crucial for success

The first thing you want to ensure to your users is the speed of the website. No one wants to use a website that takes forever to load, especially if they want to buy something online. This affects the overall user experience and everyone will simply leave to another site that offers greater speed.

Holding Marijuana Leaf — Man Holding A Marijuana

The overall speed may be affected by the hosting server, too many plugins, or excessive CSS and JS files that can drop down the speed of loading significantly. So, before you move to the other tip, make sure that your website has an optimal loading time, to ensure that users stay on your website and eventually make some sort of profit.

Update the content regularly by adding posts

Like any other industry, the cannabis industry has updates and new things that happen. As someone who represents himself as a cannabis expert, you need to know what is going on in the niche.

If possible, publish a new post every 5 days. But do not just publish some gibberish content, but a rather relevant, truthful and engaging content that offers information that might be useful to someone. After the regular publishing becomes your routine, the next step is to make the funnel to collect the potential customers. This is especially important if you plan to start an e-commerce store.

Be present on social media all the time

Social media platforms are an important part of the digital world and any company in the world has its social messenger. You can promote your products, write compelling stories and share the latest news from the cannabis industry.

You can choose Instagram, Facebook or Twitter, but make sure to read the terms and conditions, since your business contains the controlled substance called cannabis. If you can, engage in the discussions with your readers and mention other related businesses and names in your posts to attract additional attention.

Get the advertisement on the related channels and networks

Leafly, Mantis, WeedMaps and RollItUp are some of the cannabis networks where you can share the tips, knowledge and useful information with the community. Not only can you get the advertisement (since Facebook and Google AdWords do not accept any drug-related campaigns), but you can also get the partnerships that can elevate your business and improve the overall performance.

This way, you will get free traffic and in return, you can generate potential profit. Therefore, you may start contacting the authoritative websites in your niche to ask them for help!

Why Did Linkedin Become Important For Online Business?

Kate Rogers | Internet Marketing | Establishing the leadership

Linkedin is one of the earliest platforms for online social interaction but managed to become among the most important ones in the last three to four years. Now, it is one of the most powerful tools that business owners can use to find their connections and expand their business further. Of course, not all business companies use this platform, but the majority of them, especially those that are B2B oriented, use this channel to get more customers, workers and business accomplishments.

A lot of companies, Air Force Pneumatics and Hydraulics for example, managed to become the number one in their niche, thanks to this platform. So, what are the advantages of this platform and why should you use it?

It generates more professional connections than any other social media

Yes, this is true! Even Facebook and Twitter are way below Linkedin! Beside B2B companies, a lot of B2C customers said that they could manage more jobs using this platform so we could say that it has the priority over Facebook, Instagram, Twitter or any other platform that is present at the moment.

linkedin-statistics — more professional connections

Some researches that were performed showed that it is very likely that you will find your “idea” company/consumer through this network, as it became the standard part of every CV and profile that applied and looked for the job opportunity.

Acts as a highly-effective platform for lead generation

The concept of a lead generation emerged some 5-6 years ago and since then it became one of the best ways to generate profit. A lot of studies had confirmed that Linkedin managed to obtain a high level of customer-lead-conversion, especially when compared to other social channels.

The B2B domain has the highest potential at this platform, so it is no wonder that all B2B companies use this channel.

It is perfect for establishing the leadership

As there are many industries out there, this platform enables you to engage into the action with the real names and authorities in your industry. By joining the relevant groups, you can be in direct communication with the main influencers of your niche. This leads you to a more stable position, where you can start creating your own influence within the industry.

how-to-write-a-linkedin-summary — Establishing the leadership

By developing your own strategy, you can easily enthrone yourself within your field of Interest. While this is also possible on Facebook for example, Facebook is somehow not that professional (in a business sense) as it is the case with Linkedin. Therefore, it is likely to achieve a reputable and distinguishable image of your brand with this platform.

Gives your company a high level of visibility on the Internet

Yes, your company or a brand will be ranked higher on Google, under the condition you optimize it in the correct way. Your job when it comes to the optimization is to use the relevant keywords in your profile, as well as the descriptive and relevant words that describe your title within the company.

You can interlink your blogs, websites and portfolio to get more traffic and all that for free while you are advertising your brand or company.

What is internet marketing and how it is used?

Kate Rogers | Internet Marketing, Social Media Marketing, Social networks | Internet marketing

The first step in successfully promoting your business online is, of course, creating an appropriate website. It is expected from the website to accurately reflect the nature of your work (proper design) and that it is easy to use, or that visitors to your site can easily find out what they visited the site. Also, today, when surfing the Internet more and more on tablets and mobile phones, it is extremely important that you have a site that is adapted to these devices. Responsive web design is an expert name for sites that are adapted to all screen sizes (desktop and laptops, tablets and mobile phones). From almost on mobile phones and tablets, Google searches for sites that are adapted to these devices in their browser.

Just creating a website is not enough, even if it was the best site in the world. What is worth to you a site that nobody has heard and nobody visits. So the next step is to promote the site. Since in this text we are talking about internet marketing, I will focus on promoting the site via the Internet – advertising on the Internet.

There are several channels to promote your website online, and I’ll share them in three main categories: SEO, Google Ads, and social networks.

SEO (Search Engine Optimization)

This is called search engine optimization in Google (Google, Yahoo, Bing …) and it works on the site and off-site with the goal of positioning your site as good as possible in Google search for relevant keywords.

Google Ads

Since Google is by far the most popular search engine with us, Google Advertising is a great way to promote the site. In a nutshell, Google ads let you instantly position yourself in Google Search, but in return, you pay Google for each click. So, you choose the preferred keywords and bid on them. Based on your bid, your search query for that keyword is determined, and you create the ad text that will appear in search. Text ads are very similar to classic Google search results. The advantage of Google ads with regard to SEO is that you are instantly positioning yourself well.

Social networks

While the previous two online promotion methods are focused on showing your site when someone searches for relevant queries, promotion through social networks is (mainly) focused on so-called branding, that is, to creating consumer awareness about your presence. Promotion via Facebook is done using Facebook ads or fan page guides. Keeping the Facebook fan page can be extremely useful for some jobs, and apart from attracting an interested population, it is a great tool for communicating with users, market research and getting feedback.

All three of the above methods are significant in their own way. Each one can give results, and they work best when combined and create a synergistic effect. Of course, this is just the tip of the iceberg, but it’s enough to understand how the promotion works online.

The position of Social networks in marketing

Kate Rogers | Internet Marketing, Social Media Marketing, Social networks | Marketing, Social networks

The trend that rules the world longer than it seems to us at first seems to be social networks and the global use of them. They are no longer just the “tool” we use to see what friends and relatives do we do from our college colleagues or to find people we have not seen for a long time.

They are there to find a recipe for cooking, they are here to buy shoes, pet, find a roommate, fall in love, express dissatisfaction, congratulate the birthday … Every our search on Google on average, as a third result, makes it public on the most popular social network – not I do not even have to name her name. So, we don’t have to love them, we don’t have to have a profile on any of them, but we can not ignore them.

Social media manager – a person paid to hang out on the Internet

The social network trend at one time became so strong that every big company had to descend to an ordinary citizen by eating out his habits, entering his free time, his social sector, allowing him to ask her a question and even I am surprised by the adequate answer to this question, of course not from a company, but from a well-paid expert to do the job.

Why did social networks become so important?

Worldwide companies quickly realized the benefit they could have for this kind of marketing. This is not just marketing that has a large number of recipients, but it is also very rational marketing, the way in which we can get enough with minimal investments. Every advertisement, poster, a newspaper in business, etc. By dividing your social networks, you will be faster to see it globally than in any other way.

Of course, there is a way to do this. Today, everyone can declare a professional social media manager on a facebook, born to cherish status, communicate with consumers, etc., but it is not enough to love the Internet and know how to use his services. Internet marketing is left to experts because only in this way gives the right results that every company will be satisfied with.

Social Media Manager – is that Serious profession?

The job of a social network manager is much more complex than it looks, especially if it’s done seriously. It is a job that requires a lot of dedication, good organization, long distance planning and high-level compliance. It’s not just sharing several statuses during the day or answering several messages in the inbox. It’s a platform where you constantly have the audience you have to listen to, it occasionally applauds, and rarely shouts: “Booo!”, and that should never.

This audience is the one who will share your posts on their profiles if they make them interesting, and in this way, you increase the number of followers, and you will not be asked for anything in return. Think about when you rent a person who will lead pages of your company.

VIP celebrities and their endorsement

Kate Rogers | Internet Marketing, VIP | Celebrities, VIP

The best communication of the organization with the target groups is through promotion. The effects depend on the quality of the messages, the acceptability of those for whom it is intended, as well as the competition that also conducts its propaganda and acts on the same auditorium, often through the same media.

Famous persons appear in public in different ways. First of all, they appear in their work (profession). Then, they appear on some special events such as MTV Awards, Gremi, the premiere of a movie, etc. However, they also appear in newspapers, fashion magazines, tabloids, news, shows, which is another way of informing people about the events and the private life of the famous ones. Lastly, one very important phenomenon known in the public is by promoting certain products/services, where they give their own approval for that product or service, and in addition to being paid, they receive these products or services free of charge.

Celebrity branding and celebrity endorsement

Approval of known people is one type of branding or advertising, in which those who are known, are using their status in society for promoting a product, service, or charity. Celebrity branding can take many forms: appearing in advertisements, visiting PR events, creating your own line of products or services, or using their name as a brand.

The appearance of famous singers, film stars, athletes or other public figures in advertising is aimed at increasing awareness of the company’s brand. This well-known personality is obliged to visit all events related to this goal. Another popular method is to promote a line of products/services by borrowing names known as the brand (most often in perfumes and garments). Sometimes voices are also used in advertisements, as some of them have distinctive voices, although they are not on the screen.

Celebrity endorsement is used for various reasons:

Famous persons are good at making people identify with them, copying them. Users associate the characteristics of these celebrities with product attributes that match the needs of those users.

Such an endorsement has proved to be the best when a product is identified immediately with a known person who promotes it.

The credibility of the known is derived from 2 characteristics: a) expertise (how much the celebrity knows about the product) and b) reliability (how honest is that person about what it says). However, the more products advertised by a well-known personality, that person loses more credibility because the obvious economic motivation of the engagement of the same person disputes the accuracy of these testimonies/approvals.

4. The cultural features that a familiar person carries with them, transmits them to the product by advertising it. For example, Schiffman and Kanuk did research by comparing singer Madonna and supermodel Christie Brinkley as bath towel promoters. The ones advertised by Christie were judged to be more attractive, gentle and feminine while those who Madonna advertised rated as less comfortable and towels for the lower class.

New trends in internet marketing

Kate Rogers | Internet Marketing, Trends | Internet marketing, Trends

To offer a service or product that will make life easier for people, be present everywhere and at any time, connect people who share the same interests, change for a better company and be different, are global marketing trends for this year.

The first trend in marketing and the media is the use of artificial intelligence for the purpose of better quality of life for people. The second trend is changing the corporate culture of companies from the inside and communicating these changes to the outside. The third trend is that we live in a peer to peer society, where people put more on the recommendation of other people than they do on classical advertisements. The new trend is that people will turn to mentors or companies that have something new to offer them. The fifth thing is that we live in a society called the post-demographic consumer society, where the use of the media does not only determine their age, gender, income or the place where the media is consumed. You have sixty-year-olds who behave more like the twenties. In this new world, companies have to find their new place.

What is a marketing cake?

As for the marketing cake, it has been on a slight increase, but it has not yet reached that perfect level since 2008. Before the global crisis, which was the highest level in the history of advertising in this region, the structure of this marketing cake has changed, and advertisers spend more on the Internet and on some new media, less on print media, and television is still the most dominant medium. The level of investment in advertising in each country is directly proportional to the number of people and the average purchasing power.

Client experience

The experience of the client is already much shaped by digital marketing. Facing a major change in industry distortions, companies have to re-examine their user experience to stay attractive. New strategies for targeting customers: shorter content, more personal and instant, and video and infographic favorites. The accent is on the individual and
on his space for action.

Marketing content

For the marketers, next year’s content will be the most important. Content is done deliberately – the frequency of content announcements is calculated, the angle from which it is written is selected, and the number of audience interactions is carefully monitored and analyzed.

Mass personalization

Mass marketing is dead, mass personalization has lived! The goal is simple: to collect the maximum data on client behavior, integrate it into the artificial intelligence algorithm and then develop customized and targeted strategies. Data from social networks, online shopping, and download of mobile applications are used.