Internet Marketing

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How to research for internet marketing

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Step 1: Identify your target audience

Before conducting research on any aspect of digital marketing, business owners need to have knowledge of who they are trying to reach out. For instance, you can decide to narrow your research to few existing clients instead of targeting the entire public. In this step, it is important to keep into the consideration such aspects as the audience’s brand loyalty, perception, and even location. Researching the correct audience is easier, cheap and helps in realizing previously outlined objectives. More

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Social media outlets for internet marketing

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Facebook

Facebook is the top global social network, with over 1.59 billion users. It has the largest demographics compared to any social network. Facebook introduced sponsored ads concept which is among other factors such as demographic diversity making it a highly excellent internet marketing social media outlet. In addition, it is stunningly easy to manage your ads on Facebook. The buyer targeting concept is fantastic. More

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Why Did Linkedin Become Important For Online Business?

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Linkedin is one of the earliest platforms for online social interaction but managed to become among the most important ones in the last three to four years. Now, it is one of the most powerful tools that business owners can use to find their connections and expand their business further. Of course, not all business companies use this platform, but the majority of them, especially those that are B2B oriented, use this channel to get more customers, workers and business accomplishments.

A lot of companies, Air Force Pneumatics and Hydraulics for example, managed to become the number one in their niche, thanks to this platform. So, what are the advantages of this platform and why should you use it?

It generates more professional connections than any other social media

Yes, this is true! Even Facebook and Twitter are way below Linkedin! Beside B2B companies, a lot of B2C customers said that they could manage more jobs using this platform so we could say that it has the priority over Facebook, Instagram, Twitter or any other platform that is present at the moment.

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more professional connections

Some researches that were performed showed that it is very likely that you will find your “idea” company/consumer through this network, as it became the standard part of every CV and profile that applied and looked for the job opportunity.

Acts as a highly-effective platform for lead generation

The concept of a lead generation emerged some 5-6 years ago and since then it became one of the best ways to generate profit. A lot of studies had confirmed that Linkedin managed to obtain a high level of customer-lead-conversion, especially when compared to other social channels.

The B2B domain has the highest potential at this platform, so it is no wonder that all B2B companies use this channel.

It is perfect for establishing the leadership

As there are many industries out there, this platform enables you to engage into the action with the real names and authorities in your industry. By joining the relevant groups, you can be in direct communication with the main influencers of your niche. This leads you to a more stable position, where you can start creating your own influence within the industry.

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Establishing the leadership

By developing your own strategy, you can easily enthrone yourself within your field of Interest. While this is also possible on Facebook for example, Facebook is somehow not that professional (in a business sense) as it is the case with Linkedin. Therefore, it is likely to achieve a reputable and distinguishable image of your brand with this platform.

Gives your company a high level of visibility on the Internet

Yes, your company or a brand will be ranked higher on Google, under the condition you optimize it in the correct way. Your job when it comes to the optimization is to use the relevant keywords in your profile, as well as the descriptive and relevant words that describe your title within the company.

You can interlink your blogs, websites and portfolio to get more traffic and all that for free while you are advertising your brand or company.

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What is internet marketing and how it is used?

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The first step in successfully promoting your business online is, of course, creating an appropriate website. It is expected from the website to accurately reflect the nature of your work (proper design) and that it is easy to use, or that visitors to your site can easily find out what they visited the site. Also, today, when surfing the Internet more and more on tablets and mobile phones, it is extremely important that you have a site that is adapted to these devices. Responsive web design is an expert name for sites that are adapted to all screen sizes (desktop and laptops, tablets and mobile phones). From almost on mobile phones and tablets, Google searches for sites that are adapted to these devices in their browser.

Just creating a website is not enough, even if it was the best site in the world. What is worth to you a site that nobody has heard and nobody visits. So the next step is to promote the site. Since in this text we are talking about internet marketing, I will focus on promoting the site via the Internet – advertising on the Internet.

There are several channels to promote your website online, and I’ll share them in three main categories: SEO, Google Ads, and social networks.

SEO (Search Engine Optimization)

This is called search engine optimization in Google (Google, Yahoo, Bing …) and it works on the site and off-site with the goal of positioning your site as good as possible in Google search for relevant keywords.

Google Ads

Since Google is by far the most popular search engine with us, Google Advertising is a great way to promote the site. In a nutshell, Google ads let you instantly position yourself in Google Search, but in return, you pay Google for each click. So, you choose the preferred keywords and bid on them. Based on your bid, your search query for that keyword is determined, and you create the ad text that will appear in search. Text ads are very similar to classic Google search results. The advantage of Google ads with regard to SEO is that you are instantly positioning yourself well.

Social networks

mobileWhile the previous two online promotion methods are focused on showing your site when someone searches for relevant queries, promotion through social networks is (mainly) focused on so-called branding, that is, to creating consumer awareness about your presence. Promotion via Facebook is done using Facebook ads or fan page guides. Keeping the Facebook fan page can be extremely useful for some jobs, and apart from attracting an interested population, it is a great tool for communicating with users, market research and getting feedback.

All three of the above methods are significant in their own way. Each one can give results, and they work best when combined and create a synergistic effect. Of course, this is just the tip of the iceberg, but it’s enough to understand how the promotion works online.

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The position of Social networks in marketing

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The trend that rules the world longer than it seems to us at first seems to be social networks and the global use of them. They are no longer just the “tool” we use to see what friends and relatives do we do from our college colleagues or to find people we have not seen for a long time.

They are there to find a recipe for cooking, they are here to buy shoes, pet, find a roommate, fall in love, express dissatisfaction, congratulate the birthday … Every our search on Google on average, as a third result, makes it public on the most popular social network – not I do not even have to name her name. So, we don’t have to love them, we don’t have to have a profile on any of them, but we can not ignore them.

Social media manager – a person paid to hang out on the Internet

The social network trend at one time became so strong that every big company had to descend to an ordinary citizen by eating out his habits, entering his free time, his social sector, allowing him to ask her a question and even I am surprised by the adequate answer to this question, of course not from a company, but from a well-paid expert to do the job.

Why did social networks become so important?

Worldwide companies quickly realized the benefit they could have for this kind of marketing. This is not just marketing that has a large number of recipients, but it is also very rational marketing, the way in which we can get enough with minimal investments. Every advertisement, poster, a newspaper in business, etc. By dividing your social networks, you will be faster to see it globally than in any other way.

Of course, there is a way to do this. Today, everyone can declare a professional social media manager on a facebook, born to cherish status, communicate with consumers, etc., but it is not enough to love the Internet and know how to use his services. Internet marketing is left to experts because only in this way gives the right results that every company will be satisfied with.

Social Media Manager – is that Serious profession?

iconsThe job of a social network manager is much more complex than it looks, especially if it’s done seriously. It is a job that requires a lot of dedication, good organization, long distance planning and high-level compliance. It’s not just sharing several statuses during the day or answering several messages in the inbox. It’s a platform where you constantly have the audience you have to listen to, it occasionally applauds, and rarely shouts: “Booo!”, and that should never.

This audience is the one who will share your posts on their profiles if they make them interesting, and in this way, you increase the number of followers, and you will not be asked for anything in return. Think about when you rent a person who will lead pages of your company.

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VIP celebrities and their endorsement

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The best communication of the organization with the target groups is through promotion. The effects depend on the quality of the messages, the acceptability of those for whom it is intended, as well as the competition that also conducts its propaganda and acts on the same auditorium, often through the same media.

Famous persons appear in public in different ways. First of all, they appear in their work (profession). Then, they appear on some special events such as MTV Awards, Gremi, the premiere of a movie, etc. However, they also appear in newspapers, fashion magazines, tabloids, news, shows, which is another way of informing people about the events and the private life of the famous ones. Lastly, one very important phenomenon known in the public is by promoting certain products/services, where they give their own approval for that product or service, and in addition to being paid, they receive these products or services free of charge.

Celebrity branding and celebrity endorsement

Approval of known people is one type of branding or advertising, in which those who are known, are using their status in society for promoting a product, service, or charity. Celebrity branding can take many forms: appearing in advertisements, visiting PR events, creating your own line of products or services, or using their name as a brand.

The appearance of famous singers, film stars, athletes or other public figures in advertising is aimed at increasing awareness of the company’s brand. This well-known personality is obliged to visit all events related to this goal. Another popular method is to promote a line of products/services by borrowing names known as the brand (most often in perfumes and garments). Sometimes voices are also used in advertisements, as some of them have distinctive voices, although they are not on the screen.

Celebrity endorsement is used for various reasons:

Famous persons are good at making people identify with them, copying them. Users associate the characteristics of these celebrities with product attributes that match the needs of those users.

Such an endorsement has proved to be the best when a product is identified immediately with a known person who promotes it.

The credibility of the known is derived from 2 characteristics: a) expertise (how much the celebrity knows about the product) and b) reliability (how honest is that person about what it says). However, the more products advertised by a well-known personality, that person loses more credibility because the obvious economic motivation of the engagement of the same person disputes the accuracy of these testimonies/approvals.

4. The cultural features that a familiar person carries with them, transmits them to the product by advertising it. For example, Schiffman and Kanuk did research by comparing singer Madonna and supermodel Christie Brinkley as bath towel promoters. The ones advertised by Christie were judged to be more attractive, gentle and feminine while those who Madonna advertised rated as less comfortable and towels for the lower class.

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New trends in internet marketing

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To offer a service or product that will make life easier for people, be present everywhere and at any time, connect people who share the same interests, change for a better company and be different, are global marketing trends for this year.

The first trend in marketing and the media is the use of artificial intelligence for the purpose of better quality of life for people. The second trend is changing the corporate culture of companies from the inside and communicating these changes to the outside. The third trend is that we live in a peer to peer society, where people put more on the recommendation of other people than they do on classical advertisements. The new trend is that people will turn to mentors or companies that have something new to offer them. The fifth thing is that we live in a society called the post-demographic consumer society, where the use of the media does not only determine their age, gender, income or the place where the media is consumed. You have sixty-year-olds who behave more like the twenties. In this new world, companies have to find their new place.

What is a marketing cake?

As for the marketing cake, it has been on a slight increase, but it has not yet reached that perfect level since 2008. Before the global crisis, which was the highest level in the history of advertising in this region, the structure of this marketing cake has changed, and advertisers spend more on the Internet and on some new media, less on print media, and television is still the most dominant medium. The level of investment in advertising in each country is directly proportional to the number of people and the average purchasing power.

Client experience

The experience of the client is already much shaped by digital marketing. Facing a major change in industry distortions, companies have to re-examine their user experience to stay attractive. New strategies for targeting customers: shorter content, more personal and instant, and video and infographic favorites. The accent is on the individual and
on his space for action.

Marketing content

For the marketers, next year’s content will be the most important. Content is done deliberately – the frequency of content announcements is calculated, the angle from which it is written is selected, and the number of audience interactions is carefully monitored and analyzed.

Mass personalization

Mass marketing is dead, mass personalization has lived! The goal is simple: to collect the maximum data on client behavior, integrate it into the artificial intelligence algorithm and then develop customized and targeted strategies. Data from social networks, online shopping, and download of mobile applications are used.

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Internet marketing vs Traditional marketing methods

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Traditional marketing relies mainly on traditional marketing media such as Print and TV while digital marketing depends on digital media such as mobile and the Internet. Below are six key distinctions between the Internet and traditional marketing

Outreach: Digital marketing has a large coverage range giving you access to an expansive global market at once. Traditional marketing is limited to local market strongholds.

Customization: You can make some changes on your marketing campaigns and messages before broadcasting them. The changes can be done in real-time when the promotion is live. Traditional marketing techniques don’t support real-time campaign customization.

Measurement: In digital marketing, campaigns can be maneuvered and measured in real-time. In traditional marketing, however, the measurements and metrics are based on sample sizes and approximations that often skew perception from reality.

Customer interaction: In traditional marketing, customers come face to face with the marketing team as seen on road shows. In digital marketing, the clients are remote where the personal meeting is impossible.

Speed: The amount of time spent in preparing digital marketing campaigns is short. The responsive time taken by potential customers to engage them is short as well.

Channel interaction: In digital marketing, you can easily switch channels of promotion or merge them together with ease, unlike traditional marketing which is inflexible.