Facebook is the top global social network, with over 1.59 billion users. It has the largest demographics compared to any social network. Facebook introduced sponsored ads concept which is among other factors such as demographic diversity making it a highly excellent internet marketing social media outlet. In addition, it is stunningly easy to manage your ads on Facebook. The buyer targeting concept is fantastic.
Although the micro-blogging social network has itself failed to turn out as profitable as Facebook, it has proved to be a great digital marketing platform. Twitter’s charm lies in the ability to propagate viral posts. The number of followers you amass depends on the degree your posts getting shared and retweeted. Hashtags help create momentum for posts. A digital marketer, therefore, has to ensure posts receive as many impressions as possible. Retweeting people who have many followers create a likelihood of them following you back.
It is the platform to be when you want to interact with business professionals of any job title, industry and so on. What makes LinkedIn great for digital marketing is its capability to allow you target the professionals by any aspect while prioritizing relationship building at the same time. LinkedIn groups are used to target an industry or a specific niche and can be used to invite others within target boundaries.
Instagram is the king of photo sharing targeting events and tradeshows. A digital marketer hosting an event can decide to offer incentives to any attendee posting photos about the event complete with event hashtag on the Instagram.
Two factors make YouTube one of top social outlet excellent for digital marketing. It is owned by Google and it is the second biggest search engine in the world. YouTube videos have a higher chance of showing up in search results more than the content from other sites when SEO is done well.