How to research for internet marketing

Step 1: Identify your target audience

Before conducting research on any aspect of digital marketing, business owners need to have knowledge of who they are trying to reach out. For instance, you can decide to narrow your research to few existing clients instead of targeting the entire public. In this step, it is important to keep into the consideration such aspects as the audience’s brand loyalty, perception, and even location. Researching the correct audience is easier, cheap and helps in realizing previously outlined objectives. (Continue Reading…)

Social media outlets for internet marketing


Facebook is the top global social network, with over 1.59 billion users. It has the largest demographics compared to any social network. Facebook introduced sponsored ads concept which is among other factors such as demographic diversity making it a highly excellent internet marketing social media outlet. In addition, it is stunningly easy to manage your ads on Facebook. The buyer targeting concept is fantastic. (Continue Reading…)

Internet marketing vs Traditional marketing methods

Traditional marketing relies mainly on traditional marketing media such as Print and TV while digital marketing depends on digital media such as mobile and the Internet. Below are six key distinctions between the Internet and traditional marketing

Outreach: Digital marketing has a large coverage range giving you access to an expansive global market at once. Traditional marketing is limited to local market strongholds.

Customization: You can make some changes on your marketing campaigns and messages before broadcasting them. The changes can be done in real-time when the promotion is live. Traditional marketing techniques don’t support real-time campaign customization.

Measurement: In digital marketing, campaigns can be maneuvered and measured in real-time. In traditional marketing, however, the measurements and metrics are based on sample sizes and approximations that often skew perception from reality.

Customer interaction: In traditional marketing, customers come face to face with the marketing team as seen on road shows. In digital marketing, the clients are remote where the personal meeting is impossible.

Speed: The amount of time spent in preparing digital marketing campaigns is short. The responsive time taken by potential customers to engage them is short as well.

Channel interaction: In digital marketing, you can easily switch channels of promotion or merge them together with ease, unlike traditional marketing which is inflexible.